WordPress & Web
Custom themes, responsive layouts, navigation, reusable templates, accessibility, forms, content publishing, maintenance, and troubleshooting.
WordPress development · Digital strategy · Leadership
Experience built over decades. Focused on what comes next.
I bring 28 years of web experience, business ownership, modern AI-assisted workflows, and two decades of public-service leadership to help mission-driven organizations communicate clearly and grow with purpose.
28 yearsWebsite development
10+ sitesBuilt or managed in WordPress
16,695Zen Disc Golf books sold
11 yearsDigital advertising
Experience
Technology backed by real-world leadership.
My work spans website strategy, design, content, search visibility, e-commerce, digital advertising, analytics, AI-assisted production, and long-term maintenance. I have owned the complete process—from the first idea and domain name through launch, measurement, and continual improvement.
Web development since 1998Started professionally creating websites for recording artists through Beach Road Records in Hampton, Virginia.
WordPress since 2014More than ten sites built, redesigned, or managed across publishing, education, media, business, and e-commerce.
BBA, Business ManagementGraduated in 2004 with a practical foundation in management, marketing, operations, and organizational decision-making.
Twenty years in Fire & RescueFirefighter-paramedic and eleven-year Fire Lieutenant responsible for safety, planning, logistics, training, and emergency command.
Capabilities
From strategy to daily stewardship.
I build websites as working organizational systems—not isolated design projects. The goal is to help the right people find trustworthy information and take a clear next step.
SEO & Measurement
Keyword research, optimized content, metadata, internal linking, image performance, redirects, Search Console, Analytics, and ranking review.
Content & Campaigns
Eleven years running Facebook, Instagram, and marketplace advertising, including creative, targeting, budgets, and performance review.
AI-Assisted Workflows
Practical use of ChatGPT, Claude, Grok, Midjourney, Ideogram, Tripo, Suno, and other tools for coding, research, design, content, apps, 3D, and media.
Business Operations
Brand development, product architecture, customer experience, large catalogs, online sales, process improvement, and ongoing operations.
Training & Leadership
Eleven years of command leadership and two years developing educational programming for fire academies and high-risk emergency operations.
Selected work
Projects with a purpose.
These projects demonstrate building an international brand, organizing complex information, launching products, creating content, and translating ideas into functioning digital experiences.
16,695 books sold
Zen Disc Golf
Developed an original book and website into an international brand spanning multiple books, apparel, and a podcast. Published in English, German, Finnish, and Norwegian and sold worldwide.
- Brand strategy
- WordPress
- Publishing
- International growth
- Podcasting
Synthesizer Online
A structured educational resource demonstrating information architecture, long-form content, topic organization, and niche-audience development.
McCormick Meadows
A visual small-business site featuring original artwork, products, location-based identity, and independently managed content.
Bryce Atlas Posters
A fast-growing poster brand with 158 sales in its first two months, demonstrating product development, visual direction, marketplace positioning, and launch execution.
Animal Mind Podcast
A WordPress-based media project demonstrating podcast publishing, guest-focused content, organization, and audience communication.
Additional e-commerce experience includes managing a Shopify catalog of approximately 3,000 products and 1,200 sales over two years.
Why WCRC
A meaningful next chapter.
After twenty years in the fire service, I am looking toward work where I can continue serving people in a different setting. Much of my career has involved meeting people on some of the worst days of their lives. In retirement, I would like to support a place where people come together, create positive memories, and grow closer to Christ.
WCRC’s grounds bring back memories of the youth-group retreats I attended through Hampton Baptist Church. My service has included teaching a couples’ Sunday school class and playing in the worship band at Mathers Baptist Church from 2017 through 2019.
I am interested in a focused, long-term relationship with WCRC—not building a roster of freelance clients. Being present and involved would allow me to understand the organization firsthand, work directly with staff, and shape its website from the lived WCRC experience rather than managing code from a distance.
Availability
Flexible by design.
Available for limited planning, transition, and project work before retirement, with expanded availability beginning August 2027. Open to an employee, contractor, retainer, project-based, or hybrid arrangement based on what best serves WCRC.
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